To Have Flawless Skin is to Serve Ones Country take 2

Beauty is all about outer appearance. So when you have pimples gracing your face you’re not thinking damn I look good today. Your think Oh My Gosh this is gross I need to get rid of it. What is the best thing to use? What about America’s number 1 acne system Proactive!

  When you first look at the ad you see Julianne Hough (who you may or may not know of) an already famous woman who looks perfect. She has pearly white teeth, and nice blonde hair that seems like silk, high nice cheek bones. Her eyebrows are done so beautifully, and nice bright blue eyes staring back at you. After looking at her you think of your own face and think of your own skin it’s probably (no offense) not as flawless (but if it is props to you bro). The ad obviously targets people who feel insecure because of their acne. If she looks like that then the proactive works right.

Then after you see this beautiful lady your eyes roam to the #1 that just can’t get any bolder. It’s telling you its number one it’s going to work after all its number 1 in America. The number one is not only like the boldest thing there it’s also centered meaning they wanted you to see it (just in case you missed the bolding of the number).  And then two other things that pop right at you is free gift but of course the rest of the sentence is smaller because it’s not really free. Free comes with a price of $12. Then lastly you see the Thank you for serving your country. What makes proactive so good that it’s like serving your country. Because its number 1 is that why? Or they might just be adding some random patriotism in there.

I also feel maybe they make the name of the artist in small print so they can try to fool people. Julianne Hough to me isn't all that I would think she’s kind of ordinary. They want her to blend in and seem normal. So it’s like I’m famous but I’m still one of you.

But while looking at this ad it seems we forget that she is famous with money of course her skin is flawless. As a singer she has to maintain her beauty was it actually proactive that made her skin look like this or Photoshop people aren’t really thinking that. They are thinking about the fact that her skin is smooth so it must work. But it doesn’t seem to stop with perfect skin! Look at her she has straight pearly white teach and she’s beautiful. That tells people, hey, you can be beautiful too just use proactive.

This ad reinforces the idea that you beauty is everything. If you have blemishes don’t worry we can fix that. We can make you beautiful again. It’s like having a pimple isn’t normal it’s a disease that needs to be treated and we have the cure. I mean to me that’s what the background kind of gives off a sort of medical like feel. When I saw the #1 in America sign I thought of the doctors gloves because of the color and then the white background reminded me of the jacket. But hey, maybe that’s just me.