Thursday, October 3, 2013

Pick an Audience any Audience

Audiences
·         Designers
·         Clothing line Companies
·         Plus size women
·         Manufacturing clothes companies
·         Retail stores
·         CEO's  of clothing lines
·         Abercrombie and Fitch
·         Lululemon Athletica


Best Three
·         Clothing Line Companies
·          Plus Size women
·         Abercrombie and Fitch


Abercrombie and Fitch
Abercrombie & Fitch CEO Michael Jeffries admitted that the brand targets “attractive, all-American' customers of a particular size.” At Abercrombie, the largest jeans size is a 10 which is three sizes short of the national average. If people are looking for larger than that they are out of luck. They feel that if you aren’t in that size range you aren’t attractive. And that doesn’t help women who have insecurity problems about their weight. Or those who are just thick it makes them believe they are ugly because of their weight.  People don’t really know about the size stopping and informing them would be a big help to them.
Clothing Line companies
If clothing line companies are the main audience they would have to re-evaluate themselves especially if others are re-evaluating them too. They would think about their clothing lines more. I mean it might take a while before they act upon their size discrimination but they would be able to hear my opinion and hopefully other people would open up to. They should see the mistakes they make by just excluding others based on their sizes even though clothes should be available to everyone. Even the plus size clothing lines would be targeted because they don’t put effort into making the plus size girl feel or look pretty they don’t put half as much effort as they do than in their other sizes.


Plus Size women
My family is plus size I’m considered plus size. Most of my friends are plus size and they all complain about the lack of variety and style plus size wear offer. They go to the store and see something cute but won’t have a chance of wearing it because of their size. Most plus size women don’t bother saying anything. They notice that the skinnier body type is getting the better end of the deal but say nothing. I think it’s time plus size women stand up for themselves and stop having to try to lose weight when they are a healthy body type. It isn’t fair that we have to go on diets, and feel self-conscious and ashamed of our bodies, even though we are healthy. But because of the fact we are plus size and the media doesn’t cater to us we feel we need to change that needs to end. Every healthy body type is beautiful and all women should be allowed to pick from the same rack of clothing regardless of their size, or appearance. We should all have confidence.


I feel I connect more with plus size women and I have more to say when my audience is plus size women so that is my audience!

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