Pamphlet thy name is Size Discrimination

For my topic I will be handing out pamphlets with Gena at Trumbull mall in front of Abercrombie and Fitch. Whether the people are passing by or coming in we will hand them the packet. We thought this plan was appropriate because a video and essay seemed unrealistic. No one will really watch a video on size discrimination unless they care or know about it and some people don’t know or care about it. So the best idea seemed like taking imitative and handing people packets so we know they are receiving it and they can skim or quickly read through it and still learn something.

I want everyone to know about size discrimination and I want to address the people who have had it happen to them. I want the people who have had experience to know they are not alone and this is an actual problem. I want them to know that they do not have to tolerate this and that they should stand up for themselves and take action. When I address everyone else I want to inform them of this problem if they don’t know about it really. I want them to know this is serious and that companies really do this to people and this is no better than segregation.

I will be using a lot of pathos, ethos, and pathos. I will be talking about my personal experience and telling people how hurt and angry I was. I will also be using quotes that companies have said about having a plus size section. I will also be using some sarcasm.

I want my readers to understand this is a problem and that people come in all shapes and sizes. Not all those sizes should be labeled fat and obese. There are plenty of healthy thick women and I want them to know they are beautiful no matter what. Their size shouldn't define their beauty. It’s not that they aren't beautiful is why they can’t wear cute clothes it’s the companies faults. They can’t properly take care of the plus size section.

My readers through this pamphlet should be able to open their eyes and see the differences if they haven’t about plus size clothes. Notice that the clothing styles and colors of the plus size women look so dull compared to that of the skinnier size. That certain clothes stop at a certain size for a reason.

The start of something new

·         I’m going to make a pamphlet

·         It will be to inform

·         Evaluation Argument – To make people aware this is going on and it’s an issue. That no matter what shape and size we are we have a right to the same clothes as everyone.

On the first page I could probably start off with a question of saying do I not need clothes also?  Or maybe something sarcastic likes IF YOUR BIG YOU DON’T NEED CLOTHES.

I would then introduce the topic and talk about my struggles and people I know who have this problem so they know it isn’t just me and they can get a full understanding of what I’m talking about while I build ethos.

On the next page I would probably talk about model sizes and regular women sizes and just really skinny women and how when you walk into the store or go in magazines only they are being portrayed as the fashionable type. I would talk about how the majority of girls really look compared to what’s portrayed in the media.  I would talk about Abercrombie and how they use the media and how they believe plus sizes are irrelevant/

On another page I would probably combine depression and my own experience to size discrimination and try to show the audiences how it lowers self-esteem and makes people strive to change themselves for all the wrong reasons. I would also put some pathos by explaining some of the things that make big girls mad like unattractive clothes, size separation, high pricing, etc.

The back of the pamphlet will have the conclusion and I’ll write a little motivational thing on how we shouldn’t conform to the media just because. Everyone has different shapes and we need to accept them. Staying healthy doesn’t necessarily mean your stick skinny; you can be health but thick. I would probably encourage females to protest against certain companies if they feel discriminated badly size wise.

Lets analyze the Toulmin way

·         Claim: My claim is that smaller people get better clothes. There are a lot of fashion choices for those who fit the media’s criteria of beautiful which are sizes smaller than 10 or 6. Plus size women get the shorter end of the stick. Some companies refuse to make clothes that go higher in sizes because they don’t want plus size women wearing their clothes. I put these claims together to show everyone how cruel the companies are being and to tell plus size women who feel that the reason why their sizes are never there is not because they sold out but because they purposely don’t have their size.

·         Data:  The data I use is my personal experience with how I can’t find clothes sometimes. Also my mother who wants to wear nice clothes but has to settle for plain looking clothing because she is plus size and the companies don’t make pretty clothes for plus size women. I also have quotes and from Abercrombie’s CEO when he said they stop at size 10 because their clothes are only for the cool skinny kids.

·         Warrants – the quotes and the ways the sizes stop show that stores don’t really cater nor care for plus size

·         Authority – I am a plus size girl my family is plus size I put my anger and my families frustration in my writing I share my experience and try to express myself as best I can

·         Rebuttal : People might tell me that I’m overreacting over coincidences or I don’t know how to shop and that it’s only a onetime thing. They might also tell me do you know other people than yourself who have a problem like this.

·         My Response to those rebuttals would be no I’m not overreacting and it’s not a coincidence. It can’t be a coincidence that my mother and I struggle to find clothes or that the sizes stop at a certain size all the time. If they tell me I don’t know how to shop I would ask them is it right for a certain store to not have my size because I’m plus size, so its justified that I have to search all over for clothes?  I also can argue I know more than enough people have the same problem as me it’s not just a problem centered on me it is a plus size women problem.

Pick an Audience any Audience

Audiences

·         Designers

·         Clothing line Companies

·         Plus size women

·         Manufacturing clothes companies

·         Retail stores

·         CEO's  of clothing lines

·         Abercrombie and Fitch

·         Lululemon Athletica

Best Three

·         Clothing Line Companies

·          Plus Size women

·         Abercrombie and Fitch

Abercrombie and Fitch

Abercrombie & Fitch CEO Michael Jeffries admitted that the brand targets “attractive, all-American' customers of a particular size.” At Abercrombie, the largest jeans size is a 10 which is three sizes short of the national average. If people are looking for larger than that they are out of luck. They feel that if you aren’t in that size range you aren’t attractive. And that doesn’t help women who have insecurity problems about their weight. Or those who are just thick it makes them believe they are ugly because of their weight.  People don’t really know about the size stopping and informing them would be a big help to them.

Clothing Line companies

If clothing line companies are the main audience they would have to re-evaluate themselves especially if others are re-evaluating them too. They would think about their clothing lines more. I mean it might take a while before they act upon their size discrimination but they would be able to hear my opinion and hopefully other people would open up to. They should see the mistakes they make by just excluding others based on their sizes even though clothes should be available to everyone. Even the plus size clothing lines would be targeted because they don’t put effort into making the plus size girl feel or look pretty they don’t put half as much effort as they do than in their other sizes.

Plus Size women

My family is plus size I’m considered plus size. Most of my friends are plus size and they all complain about the lack of variety and style plus size wear offer. They go to the store and see something cute but won’t have a chance of wearing it because of their size. Most plus size women don’t bother saying anything. They notice that the skinnier body type is getting the better end of the deal but say nothing. I think it’s time plus size women stand up for themselves and stop having to try to lose weight when they are a healthy body type. It isn’t fair that we have to go on diets, and feel self-conscious and ashamed of our bodies, even though we are healthy. But because of the fact we are plus size and the media doesn’t cater to us we feel we need to change that needs to end. Every healthy body type is beautiful and all women should be allowed to pick from the same rack of clothing regardless of their size, or appearance. We should all have confidence.

I feel I connect more with plus size women and I have more to say when my audience is plus size women so that is my audience!